Privacy Policy

1. Scope

This Privacy Policy applies to personal information collected through Hometown’s websites, landing pages, forms, referral tools, email, telephone and text communications, customer relationship management systems, project management systems, advertising systems, inspections, mitigation and restoration activities, and other business interactions, unless a separate notice expressly applies.

2. Personal Information We Collect

Depending on how a person interacts with Hometown, we collect the following categories of personal information:

• Contact and identity information, including name, email address, telephone number, mailing address, property address, and information used to verify referral or privacy requests.
• Property and service information, including property details, roofing concerns, inspection findings, measurements, scheduling information, photographs, videos, damage documentation, mitigation information, and project records.
• Referral information, including the referrer’s information, the referred person’s name and email address, referral source, relationship information, referral status, eligibility decisions, payment information, and tax documentation when required.
• Communications, including emails, text messages, form submissions, customer-service communications, call metadata, and telephone recordings when calls are recorded in accordance with applicable law.
• Contract, transaction, and project records, including proposals, agreements, invoices, payment status, collection records, warranty information, and customer-service history.
• Website and technical information, including IP address, device and browser information, pages viewed, referring source, approximate location derived from an IP address, advertising identifiers, attribution data, cookies, pixels, and similar technologies.
• Sensitive or regulated information when reasonably necessary, such as tax identification information for reward reporting, financial information handled through payment providers, account credentials, or information contained in documents a customer voluntarily provides.

3. Sources of Information

We collect information directly from individuals, from people who submit referrals with permission, from website and communications systems, from contractors and service providers supporting our operations, from advertising and analytics platforms, from publicly available sources, and from project or customer systems used to provide services.

4. How We Use Information

We use personal information to:

• Respond to inquiries and provide requested information.
• Send one introductory referral email and manage the recipient’s response and communication preferences.
• Schedule and perform inspections, mitigation, restoration, roofing, and related services.
• Prepare proposals, administer contracts, manage projects, process payments, and provide warranties or customer support.
• Administer the Referral Program and determine, verify, fulfill, and report rewards.
• Prevent duplicate, fraudulent, abusive, or unauthorized submissions.
• Send transactional, appointment, service, status, and customer-support communications.
• Send marketing communications when permitted and honor opt-outs and consent revocations.
• Operate, secure, maintain, troubleshoot, and improve our websites, systems, services, and business operations.
• Measure marketing performance, attribute leads, conduct analytics, and support advertising or retargeting as described below.
• Comply with legal, regulatory, tax, accounting, insurance, safety, and recordkeeping obligations.
• Protect Hometown, customers, employees, systems, and other people from fraud, misuse, legal claims, or security threats.

5. Referral Contacts and Marketing Consent

If another person refers you to Hometown, we may send one individualized introductory email explaining that a referral was received, identifying the referrer when appropriate, providing our contact information, and inviting you to request information or provide consent for future communications.

Unless you directly contact us, request services, or provide consent as required by law, we will not enroll you in recurring marketing emails, automated marketing texts, prerecorded or artificial-voice marketing calls, or AI-generated marketing calls.

You may unsubscribe from marketing emails using the link provided, reply STOP to supported text messages, or contact us using the information below.

Consent to marketing is not a condition of purchasing goods or services.

6. How We Disclose Information

We disclose personal information only as reasonably necessary for the purposes described in this Policy.

Categories of recipients may include:

• Customer relationship management, project management, field-service, and business automation providers, including systems such as GoHighLevel and JobProgress.
• Website hosting, form, survey, landing-page, cloud storage, cybersecurity, and information-technology providers.
• Email, SMS, telephone, call-routing, call-recording, and customer-support providers.
• Analytics, advertising, attribution, call-tracking, and retargeting providers, which may include Google and Meta services when enabled.
• Payment processors, financing providers selected by the customer, gift-card providers, accountants, tax professionals, insurers, attorneys, and other professional advisers.
• Subcontractors, suppliers, inspectors, consultants, and service providers involved in an authorized project, subject to appropriate contractual and legal requirements.
• Government agencies, regulators, courts, law enforcement, or other parties when disclosure is legally required or reasonably necessary to protect rights, property, safety, or systems.
• Parties involved in a potential or completed merger, acquisition, financing, sale, reorganization, or similar business transaction, subject to appropriate safeguards.

7. Cookies, Analytics, and Advertising

Our websites may use cookies, pixels, tags, analytics, call-tracking tools, and similar technologies to operate the site, remember preferences, prevent fraud, understand traffic, attribute leads, measure campaign performance, and support advertising or retargeting.

Where required by applicable law, individuals may opt out of targeted advertising or qualifying data sales by submitting a request through the methods in Section 11.

We will also recognize legally required browser-based opt-out preference signals when they can be reasonably associated with the browser or device.

Disabling cookies may affect website functionality.

8. Data Retention

We retain personal information only as long as reasonably necessary for the purposes described in this Policy, including customer and project administration, warranty support, referral administration, legal and accounting obligations, fraud prevention, dispute resolution, security, and legitimate business recordkeeping.

Retention periods vary according to the type of record, the relationship, contractual requirements, and applicable law.

We delete or deidentify information when it is no longer reasonably needed, unless retention is permitted or required by law.

9. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, acquisition, disclosure, alteration, or destruction.

No internet transmission, electronic storage method, or information system can be guaranteed to be completely secure.

10. Privacy Rights

Subject to applicable law, verification, and statutory exceptions, individuals may request to:

• Confirm whether we process their personal information and access that information.
• Correct inaccurate personal information.
• Delete personal information provided by or obtained about them.
• Obtain certain personal information in a portable format.
• Opt out of targeted advertising, the sale of personal information, or qualifying profiling.
• Withdraw consent where processing depends on consent.
• Appeal a decision concerning a privacy-rights request when applicable.

We will not unlawfully discriminate against a person for exercising an applicable privacy right.

We may deny or limit a request where permitted by law, including when we cannot reasonably verify the requester, must retain information to complete a transaction or comply with law, or an exception applies.

11. Submitting a Privacy Request

A privacy request may be submitted through either of these methods:

Please describe the request and provide enough information for us to identify relevant records.

We may request information reasonably necessary to verify identity and authority.

We will respond within the period required by applicable law.

If we deny a request, an appeal may be submitted to [email protected] with the subject line Privacy Appeal within 60 days after the denial.

The appeal should explain why the decision should be reconsidered.

12. Children's Privacy

Our websites, referral program, and services are intended for adults and are not directed to children under 18.

We do not knowingly solicit personal information from children for independent participation.

If a parent or legal guardian believes a child submitted personal information, the parent or guardian may contact us to request review or deletion, subject to applicable law.

13. Third-Party Sites and Services

Our websites and communications may link to or integrate with third-party websites, applications, financing providers, social networks, or other services.

Those third parties have their own terms and privacy practices.

We are not responsible for their independent practices except as required by law.

14. Changes to This Policy

We may update this Privacy Policy from time to time.

The Last Updated date identifies the current version.

When required by law, we will provide additional notice or obtain consent before applying a material change.

15. Contact